Korea, Singapore and family life across Asia
I’m a Korean mom living in Singapore while my child attends an international school. During school breaks, I travel back to Korea several times a year and share the places, products and experiences I discover along the way.
Yusumlog is an English-language guide to Korea through the perspective of someone who lives between Korea and Singapore. You’ll find firsthand stories about Korean shopping, cute pop-up stores, restaurants, exhibitions, beauty visits, interiors and design.
I also write about everyday family life in Singapore, international school days, and family trips to Japan, Bangkok, Bali, Malaysia and other nearby destinations.
A design and branding perspective
My work includes branding, marketing and design with Tomato Industry and Afresh. That background shapes how I look at stores, pop-ups, interiors, products, packaging and customer experiences.
How I write
Every article is based on places I visited, products I used or experiences I had myself. Dates, prices, availability and operating details can change, so each post should be read together with its visit or update date.
Sponsored visits, gifted products and paid partnerships will always be clearly disclosed.